This Privacy Policy explains how Syrup, a trading name of New Horizon Code PTY LTD (ABN 61 634 659 804), collects, uses, holds, discloses, stores, and protects personal information in connection with the AI Tools Directory platform, website, listing submission features, automated review systems, manual review processes, account features, communications, and related services.
In this Privacy Policy, “we”, “us”, “our” means New Horizon Code PTY LTD trading as Syrup. “you” means any person who accesses, uses, browses, submits to, lists on, communicates with, or otherwise interacts with the Platform.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.
By accessing or using the Platform, you acknowledge that we will handle personal information in accordance with this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected in connection with the Platform, including when you:
- visit or browse the Platform;
- create or use an account;
- submit an AI tool, product, application, service, website, API, extension, agent, or platform for listing;
- upload screenshots, logos, icons, images, or other assets;
- request manual review of a denied, restricted, or removed Listing;
- submit corrections, ownership requests, reports, feedback, reviews, or complaints;
- communicate with us by email, form, support channel, or other contact method;
- interact with our search, ranking, analytics, moderation, security, or review systems;
- use paid, sponsored, promoted, or premium features.
This Privacy Policy does not apply to third-party websites, applications, AI tools, services, or platforms linked from the Platform. Those third parties are responsible for their own privacy practices.
2. What Is Personal Information?
Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not and whether it is recorded in a material form or not.
Examples may include your name, email address, IP address, account details, organisation details where they identify you, communications with us, submitted content associated with you, and technical or usage information that can reasonably identify you.
3. Information We Collect
We collect personal information that is reasonably necessary for operating, securing, improving, moderating, administering, and providing the Platform.
The types of information we collect may include the following.
4. Information You Provide to Us
We may collect information you provide directly, including:
- name;
- email address;
- phone number, if provided;
- organisation or company name;
- job title or role, if provided;
- account registration details;
- login and authentication information;
- Listing submission details;
- tool name, product name, website URL, and product information;
- ownership, authority, verification, or affiliation information;
- manual review request details;
- denied Listing appeal information;
- correction requests;
- takedown requests;
- intellectual property complaints;
- privacy requests;
- support requests;
- payment, billing, and subscription-related information where paid features are used;
- communications with us;
- feedback, reports, complaints, ratings, reviews, or user-generated content;
- any other information you choose to submit.
You must not provide personal information about another person unless you have lawful authority to do so.
5. Listing Information
When you submit or manage a Listing, we may collect and process information relating to the listed tool, provider, submitter, owner, or authorised representative.
This may include:
- submitter name and contact details;
- company or organisation details;
- website and domain information;
- product descriptions;
- categories, tags, features, use cases, pricing information, and claims;
- submitted URLs;
- public documentation links;
- privacy policy and terms links;
- verification or authority information;
- moderation history;
- review outcomes;
- status history;
- reports or complaints associated with the Listing;
- correspondence about the Listing.
Some Listing information may be published publicly on the Platform.
You are responsible for ensuring that any Listing information you submit is accurate, lawful, authorised, and does not contain personal, confidential, sensitive, or third-party information you are not authorised to disclose.
6. Uploaded Screenshots, Logos, Icons, and Assets
The Platform may allow you to upload screenshots, logos, icons, product images, interface captures, promotional graphics, or other media assets.
Uploaded assets may contain personal information if you include names, faces, usernames, email addresses, profile images, messages, account details, customer records, employee records, patient information, financial information, or other identifiable details.
Before uploading any asset, you must ensure that:
- you have the right to upload and publish it;
- it does not contain personal information unless you have lawful authority and consent;
- confidential, sensitive, regulated, or private information has been removed or redacted;
- screenshots do not expose API keys, access tokens, passwords, secrets, internal URLs, private messages, customer data, client data, patient data, employee data, or other sensitive information;
- logos, icons, and branding are uploaded lawfully.
We may process uploaded assets for hosting, resizing, cropping, compressing, converting, previewing, caching, moderating, reviewing, displaying, and securing the Platform.
We are not responsible for personal, sensitive, confidential, or third-party information that you choose to include in uploaded assets.
7. Automatically Collected Information
When you access or use the Platform, we may automatically collect technical and usage information, including:
- IP address;
- browser type and version;
- device type;
- operating system;
- screen size and device settings;
- approximate location derived from IP address;
- referral URLs;
- pages viewed;
- links clicked;
- search queries;
- filters used;
- Listing interactions;
- access times and dates;
- session duration;
- error logs;
- performance data;
- diagnostic data;
- security logs;
- cookie and tracking identifiers;
- interaction and analytics data.
We use this information to operate, secure, improve, monitor, analyse, debug, and protect the Platform.
9. Analytics, Monitoring, and Performance Tools
We may use analytics, monitoring, logging, security, and performance tools to understand how the Platform is used and to maintain its reliability and security.
These tools may process information such as IP address, device details, browser details, interaction data, page views, technical logs, crash reports, referral sources, and approximate location.
We use this information to:
- understand traffic and usage patterns;
- identify errors and performance issues;
- detect suspicious activity;
- protect the Platform;
- improve design and functionality;
- assess the effectiveness of features, categories, Listings, and search results.
10. How We Use Personal Information
We may use personal information for the following purposes:
- operating and providing the Platform;
- creating and managing accounts;
- receiving, reviewing, publishing, moderating, restricting, rejecting, removing, or restoring Listings;
- processing uploaded screenshots, logos, icons, and other assets;
- conducting automated review and moderation;
- conducting manual review where requested or required;
- assessing denied, restricted, or removed Listing review requests;
- verifying ownership, authority, or affiliation;
- responding to support requests, reports, complaints, takedown notices, correction requests, and privacy requests;
- communicating with you about your account, Listings, review status, moderation outcomes, payments, security, legal notices, or Platform changes;
- detecting, preventing, investigating, and responding to fraud, spam, abuse, harmful content, malicious submissions, security risks, and unlawful activity;
- enforcing our Terms of Service and other policies;
- complying with legal obligations;
- resolving disputes;
- protecting our rights, users, third parties, property, security, and Platform integrity;
- improving, testing, maintaining, and developing the Platform;
- generating analytics, reporting, insights, and aggregated or de-identified data;
- supporting paid, sponsored, promoted, premium, or affiliate features;
- processing payments and managing subscriptions where applicable;
- maintaining business records, audit logs, moderation records, and legal records.
11. Automated Review and Automated Processing
We may use automated systems, algorithms, rules, classifiers, AI-assisted tools, security systems, and moderation systems to process personal information and Listing information.
Automated processing may be used to:
- review Listings;
- detect spam, duplicate submissions, suspicious behaviour, or abuse;
- identify potentially harmful, unlawful, misleading, infringing, or unsafe content;
- classify Listings by category, tag, use case, or risk indicator;
- apply review statuses, warnings, labels, restrictions, or moderation queues;
- detect malware indicators, unsafe URLs, or suspicious assets;
- prioritise content for manual review;
- improve search, ranking, discovery, and Platform performance;
- protect the Platform and users from security threats.
Automated systems may contribute to decisions about whether a Listing is approved, denied, restricted, flagged, deprioritised, removed, or referred for manual review.
Where a Listing is denied, restricted, or removed and manual review is available, you may request manual review in accordance with our Terms of Service and Platform processes.
Automated systems are not perfect and may produce incorrect, incomplete, or unintended results.
12. Manual Review Requests
If you request manual review of a denied, restricted, removed, or flagged Listing, we may collect and process additional information, including:
- your name and contact details;
- your relationship to the listed tool;
- evidence of ownership, authority, or permission;
- corrected Listing details;
- supporting documents;
- correspondence with us;
- explanation of why the Listing should be approved or restored;
- moderation history and internal review notes.
We use this information to assess the review request, verify claims, protect the Platform, resolve disputes, and maintain records.
We may retain manual review records for legal, audit, compliance, enforcement, dispute resolution, and Platform integrity purposes.
13. Legal Basis and Lawful Handling
We collect and use personal information where it is reasonably necessary for one or more of our functions or activities, including:
- providing and operating the Platform;
- fulfilling user requests;
- managing accounts and Listings;
- reviewing, moderating, and securing the Platform;
- preventing fraud, abuse, spam, and misuse;
- complying with legal obligations;
- resolving disputes;
- enforcing agreements;
- protecting rights, safety, property, and Platform integrity.
Where consent is required by law, we will seek consent before collecting or using personal information for that purpose.
14. Aggregated and De-identified Information
We may create, use, retain, and disclose aggregated, statistical, anonymised, or de-identified information for analytics, reporting, research, product improvement, security, business planning, marketing, and benchmarking.
Aggregated or de-identified information does not reasonably identify you.
We will take reasonable steps to avoid re-identifying de-identified information except where permitted by law.
15. Direct Marketing
We may send you service-related communications, including account notices, Listing status updates, review outcomes, legal notices, security alerts, payment notices, and Platform updates.
Where permitted by law, we may also send marketing communications about the Platform, new features, paid listing options, promotional opportunities, or related services.
You can opt out of marketing communications by using the unsubscribe link in the relevant communication or by contacting us.
You may still receive non-marketing communications that are necessary for your account, Listings, transactions, legal obligations, or Platform security.
16. When We Disclose Personal Information
We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.
This may include disclosure to the following categories of recipients.
17. Service Providers
We may disclose personal information to trusted service providers who help us operate, secure, improve, and administer the Platform, including:
- hosting providers;
- database providers;
- cloud infrastructure providers;
- content delivery networks;
- authentication providers;
- analytics providers;
- monitoring and logging providers;
- email delivery providers;
- customer support tools;
- payment processors;
- security providers;
- storage providers;
- moderation tools;
- automation providers;
- development and maintenance contractors;
- professional advisers.
These providers may only access personal information as reasonably necessary to provide services to us, subject to appropriate confidentiality, privacy, security, or contractual obligations.
Examples of providers may include Supabase, Vercel, email delivery providers, analytics tools, monitoring services, payment processors, and similar infrastructure or operational providers.
18. Public Disclosure Through Listings
Some information you submit may be displayed publicly on the Platform.
This may include:
- tool name;
- company or organisation name;
- website URL;
- product description;
- screenshots, logos, icons, and uploaded assets;
- categories, tags, and feature information;
- pricing information;
- public contact information you choose to provide;
- review status indicators, warnings, badges, or labels;
- user reviews, ratings, or feedback where supported.
You should not submit information for public display unless you are comfortable with that information being publicly accessible.
19. Legal, Safety, and Compliance Disclosures
We may disclose personal information where we reasonably believe it is necessary to:
- comply with law, court orders, subpoenas, warrants, regulatory requests, or legal processes;
- respond to law enforcement, regulators, government agencies, or public authorities;
- enforce our Terms of Service or other policies;
- investigate, prevent, or respond to fraud, spam, abuse, security incidents, unlawful activity, or harmful conduct;
- protect the rights, safety, property, reputation, or security of us, users, third parties, or the public;
- defend, establish, or exercise legal rights;
- respond to intellectual property complaints, takedown requests, impersonation complaints, or ownership disputes;
- investigate suspected misuse of the Platform.
20. Business Transfers
If we are involved in a merger, acquisition, restructure, financing, sale of assets, business transfer, insolvency process, change of control, or similar transaction, personal information may be disclosed to potential or actual buyers, investors, advisers, counterparties, or successors.
Where reasonably practicable, we will take steps to ensure personal information continues to be handled consistently with this Privacy Policy or applicable law.
21. Overseas Disclosure and International Processing
We are based in Australia, but some service providers, infrastructure providers, contractors, systems, or recipients may be located outside Australia or may process information from outside Australia.
Countries where information may be processed or accessed may include Australia, the United States, and other countries where our service providers or infrastructure providers operate.
Where we disclose personal information overseas, we will take reasonable steps as required by applicable law to ensure overseas recipients handle personal information consistently with the Australian Privacy Principles or otherwise in accordance with applicable privacy requirements.
You acknowledge that overseas jurisdictions may have privacy and data protection laws that differ from those in Australia.
22. Data Security
We take reasonable technical, organisational, and administrative steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure.
Security measures may include:
- access controls;
- authentication controls;
- encryption in transit where supported;
- secure hosting and infrastructure providers;
- role-based access restrictions;
- logging and monitoring;
- backups;
- security review processes;
- vulnerability management;
- spam, abuse, and malware detection;
- internal confidentiality controls;
- limiting access to personal information to those who reasonably need it.
However, no method of transmission, storage, hosting, or processing is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your account credentials secure and for ensuring that any information you submit is safe, lawful, and appropriate for upload.
23. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:
- provide and operate the Platform;
- maintain accounts and Listings;
- process review and moderation decisions;
- respond to requests, disputes, reports, complaints, and legal notices;
- comply with legal, accounting, tax, regulatory, and recordkeeping obligations;
- enforce our Terms of Service;
- detect and prevent fraud, spam, abuse, security risks, and unlawful activity;
- maintain audit, moderation, security, and business records;
- resolve disputes;
- protect our legal rights and legitimate business interests.
Retention periods may vary depending on the type of information, the context of collection, legal obligations, security needs, operational requirements, and dispute risks.
We may retain certain information after an account is closed or a Listing is removed where reasonably necessary for legal, audit, security, fraud prevention, dispute resolution, enforcement, backup, or compliance purposes.
Where personal information is no longer required, we will take reasonable steps to delete it or de-identify it, subject to legal, technical, backup, archival, and operational requirements.
24. Access and Correction
You may request access to personal information we hold about you.
You may also request correction of personal information that is inaccurate, out of date, incomplete, irrelevant, or misleading.
Requests can be made by contacting: privacy@newhorizoncode.io
We may need to verify your identity before responding.
We may refuse or limit access or correction where permitted by law, including where access would unreasonably affect the privacy of others, reveal confidential information, compromise security or moderation systems, prejudice enforcement activity, or otherwise be inappropriate under applicable law.
25. Deletion Requests
You may request deletion of personal information we hold about you.
We will consider deletion requests in accordance with applicable law.
We may retain information where reasonably necessary to:
- comply with legal obligations;
- resolve disputes;
- enforce our Terms of Service;
- protect our legal rights;
- maintain security, fraud prevention, abuse prevention, or audit records;
- complete transactions;
- maintain backup or archival records;
- preserve moderation, takedown, or review history;
- comply with regulatory, accounting, tax, or reporting requirements.
Deletion of personal information may affect your ability to use the Platform or maintain Listings.
26. Complaints
If you have a privacy complaint, concern, or question, contact us at: privacy@newhorizoncode.io
Please include enough detail for us to understand and respond to your concern.
We will take reasonable steps to assess and respond to privacy complaints.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
27. Data Breach Response
We take data security seriously and will assess suspected data breaches in accordance with applicable law.
Where we become aware of a suspected data breach involving personal information, we may take steps to:
- contain the incident;
- assess the nature and scope of the breach;
- determine whether personal information is involved;
- evaluate potential harm;
- take remedial action;
- notify affected individuals and regulators where required by law;
- improve systems or processes where appropriate.
Where the Notifiable Data Breaches scheme applies and an eligible data breach has occurred, we will notify affected individuals and the OAIC as required by law.
28. Children’s Privacy
The Platform is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from children.
If we become aware that we have collected personal information from a person under 18 without appropriate authority, we may delete or restrict that information.
29. Third-Party Websites and AI Tools
The Platform may contain links to third-party websites, AI tools, software products, applications, APIs, platforms, documentation, app stores, repositories, payment pages, privacy policies, and terms.
We are not responsible for the privacy, data handling, security, cookies, tracking, content, or practices of third parties.
Before using any third-party tool or website, you should review that third party’s own privacy policy, terms, data processing practices, security practices, and compliance position.
30. User Reviews, Reports, and Public Contributions
If the Platform allows reviews, ratings, comments, reports, testimonials, corrections, or other public contributions, those submissions may be displayed publicly or shared with relevant parties where appropriate.
You must not include personal information about another person in public contributions unless you have lawful authority to do so.
We may moderate, remove, restrict, or redact public contributions that contain personal, sensitive, confidential, unlawful, misleading, harmful, or inappropriate information.
31. Sponsored, Paid, Affiliate, and Promotional Features
The Platform may include paid Listings, sponsored placements, affiliate links, promoted content, featured placements, advertising, or premium listing features.
Where you interact with these features, we may collect information about impressions, clicks, conversions, engagement, referrals, campaign performance, billing, and related analytics.
We may use this information to operate commercial features, measure performance, process payments, prevent abuse, and improve the Platform.
Where required by law or appropriate for transparency, we may label sponsored, paid, affiliate, or promotional content.
32. Security Logs and Abuse Prevention
We may collect and retain security logs and abuse-prevention information to protect the Platform.
This may include:
- IP addresses;
- account identifiers;
- device and browser information;
- timestamps;
- login attempts;
- failed access attempts;
- suspicious activity indicators;
- moderation triggers;
- spam indicators;
- automated submission patterns;
- rate-limit events;
- blocked requests;
- malicious URL or file indicators.
We use this information to detect, prevent, investigate, and respond to security threats, spam, abuse, fraud, unlawful activity, and breaches of our Terms of Service.
33. Payment Information
If we offer paid features, payments may be processed by third-party payment providers.
We may collect and store limited billing-related information, such as:
- billing name;
- billing email;
- billing address, if required;
- subscription status;
- payment status;
- invoice details;
- plan type;
- transaction references;
- tax-related information.
We generally do not store full payment card numbers. Payment providers are responsible for processing payment information in accordance with their own terms and privacy policies.
34. Do Not Submit Sensitive Information
Unless we specifically request it, you must not submit sensitive information to the Platform.
Sensitive information may include:
- health information;
- biometric information;
- genetic information;
- racial or ethnic origin;
- political opinions;
- religious beliefs;
- sexual orientation;
- trade union membership;
- criminal record information;
- government identifiers;
- financial account credentials;
- passwords;
- API keys;
- access tokens;
- confidential client, customer, patient, employee, or business information.
If you submit sensitive information without being asked, we may delete, restrict, redact, or retain it only as reasonably necessary for security, legal, dispute, or compliance purposes.
35. Anonymity and Pseudonymity
Where lawful and practicable, you may browse parts of the Platform without creating an account or identifying yourself.
However, we may require identifying information where reasonably necessary to:
- create an account;
- submit or manage Listings;
- request manual review;
- verify ownership or authority;
- process payments;
- respond to legal, privacy, support, or takedown requests;
- prevent fraud, spam, abuse, or security risks;
- comply with legal obligations.
36. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updated versions will be posted on the Platform with a revised effective date or last updated date.
Where changes are material and where reasonably practicable, we may provide notice through the Platform, by email, or by another reasonable method.
Your continued use of the Platform after the updated Privacy Policy takes effect means you acknowledge the updated policy.
37. Contact Us
For privacy questions, access requests, correction requests, deletion requests, complaints, or data protection enquiries, contact:
Syrup / New Horizon Code PTY LTD
ABN 61 634 659 804
Suite 121 Level 14
167 Eagle Street
Brisbane QLD, Australia
Email: privacy@newhorizoncode.io